SEIL bag by Lee Myung Su design lab from Ben on Vimeo.
The bag is designed to work in two modes: Driving Mode and Emotion Mode. In the Driving Mode it shows left and right turn signals for the rider, which is controlled via a detachable controller. This makes it easy for the following traffic to know the riders intent. The cool-quotient is upped with the Emotion Mode; here you can display a variety of emoticons, just for the heck of it.
The bag also displays brake signal, cruse signal and emergency signal; the acceleration sensor detects speed and turns on stop signal automatically. The signals can be controlled intuitively; pushing the lever up, turns on left turn signal and vice versa.
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